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Decoding the Symbolism in IVE's "Either Way" Music Video

M
DOYOURAM
2023.09.29
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Unraveling the Cosmic Imagery


In the mesmerizing world of KPOP, IVE's pre-release track, "Either Way," has recently made its grand debut. The music video showcases a celestial nebula, resembling a cloud of stardust. Specifically, it unveils the remnants of a supernova explosion, created as a colossal star reaches the end of its lifecycle. This cosmic ballet echoes the age-old adage: "Stars die, leaving remnants, which in turn, birth new stars." In this expansive cosmic canvas, the narrative seems to convey that despite their diverse appearances, many stars originated from a singular source. This very essence is mirrored in the lyrics of "Either Way."

 

I'VE SUMMER: The Celestial Journey to School


The video transports us from the cosmic expanse to a school setting, where the members of IVE, donned in unique costumes, embark on an outing with the drama club, "Dalgarim." As Wonyoung's gaze meets the mirror, she discovers Ray, their alter ego, suggesting that the members of IVE are facets of a unified whole. Each member, as reflected in the mirror, exudes distinct vibes. Despite some miscomprehensions and misjudgments, their unity as 'I'VE' remains resolute, visible only through recordings and screens.

 

Love and Discontent: Dualities Explored


The video depicts the departure of Wonyoung, a car ride with Eugene, and the concerted effort of the IVE members in moving their belongings. Notably, they all don crimson outerwear, hinting at their indivisible connection. Tears cascade, underscoring a poignant dichotomy. The members of IVE oscillate between solitude and radiance. Fans have conjectured that these visual representations mirror the varying perspectives of the public. Some envision IVE as radiant stars, while others perceive them through the lens of misconceptions and rumors. Yet, IVE embraces love and discontent, pledging to shine uniquely, irrespective of the gaze.

 

Wonyoung's Enigma: A Final Revelation


In the closing scene, as jubilant IVE members converge on the empty stage, Wonyoung remains conspicuously absent. Striding through dimly lit streets, she metamorphoses from a raven-haired figure to one adorned with golden locks. With a pointed touch, she unveils a planet at her fingertip, a moment steeped in profound symbolism. While interpretations abound, from extraterrestrial visitors to teasers for upcoming music videos like "Off the Record" and "Baddie," this enigmatic finale leaves viewers captivated.

 

Unveiling the Artistry: Collaborators and Vision


The lyrical profundity of "Either Way" is attributed to none other than Sunwoo Jeonga, a singer renowned for weaving emotional tapestries through her words. Complementing the poetic brilliance is the visually striking music video, a testament to the artistry of the esteemed commercial film director, Yoo Kwang-gyong. KPOP aficionados may recall his notable work, such as Jennie's iconic Tamblerinz perfume commercial. Together, these creative minds breathe life into the uniquely captivating world of "Either Way."

 

 

Your Interpretation Matters


As we unravel the cosmic tale spun by IVE in "Either Way," remember that your interpretation holds its own significance. Share your insights and reflections in the comments below. If you enjoyed this analysis, please show your support by liking, subscribing, and enabling notifications.

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